why should you have Data Tracking and Reporting?
Helps SEO specialists to monitor clients’ website performance, identify areas of improvement, and track the progress of their strategies. Reports can be generated on a monthly basis to provide insights into key performance indicators such as organic traffic and keyword rankings etc.
Performance evaluation
Allows SEO practitioners to assess the performance of some executed SEO strategies. SEO professionals can evaluate the effectiveness of the SEO cycle by consistently monitoring key metrics such as keyword rankings, and organic visits in the site’s Google Analytics.
Evidence-based Decision-Making
This step in SEO provides objective data that can be used as evidence to support decision-making for further improvements or optimization. Rather than relying on raw opinions, SEO specialists can make use of the presented data to form conclude decisions about which SEO strategies and tactics are working and which are not and adjust their approach accordingly.
Reporting to stakeholders
Data tracking and reporting are essential for communicating the results and impact of SEO efforts to stakeholders such as clients, management, or other team members. Well-structured and visually appealing reports that present data in a clear and understandable manner can help SEO practitioners demonstrate the value and impact of SEO initiatives and gain support for further SEO suggestions.